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fashion230 10-11-16 2010-11-16 23:36

The Special Partnerships Between Luxury Watch and
 
The lines between a watch and a car may seem blurry at first,mens wedding bands, but if you think about it, they are not. Cars and luxury men's watches work together to create a great many of legendary pieces. Lots of famous watch brands such as TAG Heuer, Rolex, Panerai and Richard Mille have launched car-themed collections to lovers who long for owning a timepiece whose name and design inspiration is exactly came from luxury car models, motorsport teams, world-famous drivers or even renowned race tracks.
High precision chronographs are essential timing devices within the world of motorsport. An industry-savvy Jack W. Heuer recognised this and had the vision to connect his watch company with that of motor racing. The release of the Carrera collection, named after the extreme Carrera Pan Americana road race was just the start of a lineage of themed pieces unveiled by Heuer and later TAG Heuer which include the Monza and the Monaco, worn by Steve McQueen in the cult "Le Mans" film in 1970. Another silver screen icon the ultra-desirable Rolex Daytona, named after the racetrack and made famous by Paul Newman in the movie "Winning" has become highly collectable. Rolex continue their motorsport connections through sponsorship of the ultimate endurance event the Le Mans 24-hour race.
Girard-Perregaux formed a relationship with Ferrari which lasted from 1994 to 2004 and during this time released a collection of impressive limited edition pieces including the remarkable Worldtimer Ferrari F1 Edition and the magnificent Girard-Perregaux Richeville pour Ferrari Complication. Recently Ferrari have become connected with the Panerai watch brand. A range of Ferrari timepieces have been unveiled taking inspiration from the distinctive sports car design detailing created at Maranello but with the heartbeat of a Panerai movement contained in their beautifully convex shaped watchcase.
Commercial success is not the only reason for collaboration between watch brands and motorsport. Take Chopard, for example, it is no secret that Karl-Friedrich Scheufele,ugg boots cheap, Vice-President of Chopard , sponsors of the Mille Miglia rally is himself a classic rally entrant and a keen car collector and enthusiast. The brand also sponsor the Monaco Grand Prix Historique and have released outstanding sporty watches with true motorsport heritage such as the Mille Miglia Gran Turismo XL and the Grand Prix de Monaco Historique Chronograph. Another race fan Giuliano Mazzuoli has designed the Mazzuoli Contagiri (Italian for tachometer). This amazing watch looks more like the rev counter of a sports car than a wristwatch and is produced for buyers of the Alfa Romeo 8C Competizione concept sports car.
The world of Formula 1 continues to mix with that of luxury watches. Brand ambassadors include the brilliant Brazilian driver Felipe Massa for Richard Mille and Audemars Piguet have released tribute pieces of the fabulous Royal Oak Offshore for both Juan Pablo Montoya and Rubens Barrichello. Oris are also sponsors of the Williams F1 team.
The luxury watch brand has been associated with the worlds most iconic motorsports teams. Both of them share unique passions. More than that. There are many similarities in design, craftsmanship and movement between the two. Cars need engines,bangles, watches need movements, both must be made of high quality materials for endurance purposes and both must have strong aesthetic appeal to be able to charge the prices they do. If you prefer a sporty watch, then these models are not only a way to own the brand if you are unable to afford the car. Without doubt,jewelry, they are cool watches, often a wise investment that is greatly appreciated and are always an excellent conversation-starter.


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